Brown Bacon AI Empowers Vineyards and Wineries:
Amici Cellars and Picking Lines Wine Lead the Way with AI, Napa Valley Vintners Conference Showcases Industry Transformation
Brown Bacon AI Empowers Vineyards and Wineries: Amici Cellars and Picking Lines Wine Lead the Way with AI, Napa Valley Vintners Conference Showcases Industry Transformation
NAPA, CA — October 15, 2025 — Brown Bacon AI, the leader in private, secure AI solutions for the wine industry, proudly announces that the esteemed Amici Cellars and boutique Picking Lines Wine have successfully adopted Brown Bacon’s advanced patent-pending AI technology, setting a new benchmark for innovation among vineyards and wineries.
The adoption, which took place prior to the September 2025 Napa Valley Vintners Conference, has already delivered measurable improvements in customer service, marketing, social media engagement, data analysis, and sales for both wineries.
At the Napa Valley Vintners Conference, Brown Bacon was featured as a thought leader in the application of AI for vineyards and wineries. The company’s team presented real-world results from Amici Cellars and Picking Lines Wine, demonstrating how AI-driven automation and analytics are streamlining vineyard operations, enhancing guest experiences, and driving sales growth. The event attracted top vintners, winemakers, and industry leaders eager to see how AI is transforming the future of wine.
Brown Bacon continues to expand its support for vineyards and wineries by providing:
- Patent-Pending Som AI - delivering the first pairing-optimized AI
- Winery & brand optimized 24/7 AI-powered customer support agents
- Automated agentic marketing campaigns & customer engagement
- Advanced AI analytics of sales, production, and operations data.
“Amici Cellars and Picking Lines Wine are at the forefront of AI transformation in the wine industry,” said Tony Arnold, CEO of Brown Bacon. “Their early adoption of Brown Bacon Som AI technology is a testament to the value we bring. We’re equipping vineyards and wineries with the specialized tools they need to thrive in a digital-first world—while keeping their data private and secure.”
Aimee Arnold, Co-founder, Sommelier, and CMO of Brown Bacon, added, “The wine industry has faced unprecedented challenges in recent years, from shifting consumer trends to unpredictable weather and economic pressures. Our mission at Brown Bacon is to help wineries and vineyards not just survive, but flourish—by providing the technology and insights they need to adapt, connect with customers, and make smarter decisions every day.”
About the Wineries
Amici Cellars - www.amicicellars.com
Picking Lines Wine - www.pickinglineswine.com
About Brown Bacon AI – BrownBacon.com
Brown Bacon AI is a leader in AI innovation, delivering adaptable, private AI solutions for industries including hospitality, travel, entertainment, manufacturing, and healthcare. Its patent-
pending SomAI and AI Mee platforms enhance customer service and operational efficiency, solving real-world challenges for businesses globally.
Brown Bacon AI offers GDPR, HIPAA- compliant Private & Encrypted AI solutions delivering Soc II Type 2 compliance. Brown Bacon AI is an Omaha, Nebraska business with an authorized business partner in California.
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Brown Bacon AI for Vineyards, Wineries, and Vintners Private, secure, and compliant AI for winemakers, tasting rooms, and DTC wine brands. From SomAI pairing intelligence to 24/7 guest support and agentic marketing, we help Napa Valley, Sonoma, Paso Robles, and California wineries modernize operations while protecting data (SOC 2 Type II, GDPR, HIPAA-aligned). Trusted by leading producers including Amici Cellars and boutique innovators like Picking Lines Wine.
Solutions for the Wine Industry • SomAI wine pairing and menu intelligence • Winery customer support chat agents • AI social media and email automation • Sales, production, and vineyard analytics • Multilingual guest services • White-label “Powered by CLIENT NAME AI”
Compliance and Privacy Your data, your AI—fully encrypted, private deployments. No data retention for model training. Ideal for regulated environments and high‑touch hospitality.
Regions and Use Cases Serving Napa Valley, Sonoma County, Central Coast, Willamette Valley, Walla Walla, and beyond. For vintners, winemakers, tasting rooms, wine clubs, and DTC ecommerce.